NOORINOOH

Domains

Four domains, one standard.

We build value-creating activities, each in its own field, guided by purpose and put at the service of people.

Businesses

One purpose, four domains

Each domain has its own craft, deliverables and clients. None is a side project: all are operated, and all feed the same humanitarian third.

Two executives in conversation across a work table, lit by a single lamp. 01

Consulting — strategy & management

Vision, strategy, governance, transformation. We work alongside chief executives on the decisions that commit them, with rigour and discretion.

See the practice → Linen, wood and leather laid side by side on a dark surface. 02

E-commerce — physical & digital products

We design and operate our own products. Chosen materials, respected craft, objects made to last rather than to sell out by season.

See the practice → A network of golden points and lines converging on a source of light. 03

Artificial intelligence — automation

We put AI into the work, then we run it. Two automations in production in fourteen days, on your real stack.

See the practice → A brass balance scale at rest on dark stone. 04

Investment — early stage & real assets

We invest at the early stage, in land, and in companies building lasting value. Thesis and criteria stated up front.

See the practice →
Our purpose

Uman: the third that is not ours

Uman is not a foundation bolted onto the group for appearances. It is the third share of the profit split, ranking equally with the company and with investment.

Hands catching water from a hand pump in a metal container.

Uman — humanitarian

Schools, access to water, projects run with local partners. Funded by the humanitarian third of profit, with no public fundraising.

Discover Uman → Model

Profit, split in three equal parts

The company, for continuity and for talent. Investment, for tomorrow's economy. People, for those who need it. Three equal shares, settled once and for all.

Read our model →